Bulletin 102, April 98 
SVOR
 
EINLADUNG
 
Im Rahmen unserer Generalversammlung organisieren wir ein öffentliches Seminar.
ASRO
 
INVITATION
 
Dans le cadre de notre assemblée générale, nous organisons un séminaire public.
 
 
 
Programm / Programme
 
09.30 - 11.00 Heuristic search techniques in data mining
Dr. George D. Smith
School of Information Systems, University of East Anglia
11.00 - 11.30 Kaffeepause / Pause café
11.30 - 12.20 Generalversammlung / Assemblée Générale
12.20 - 14.00 Mittagessen / Repas
14.00 - 15.30 Data mining : a statistics and operational research perspective
Prof. Sally McClean
School of Information and Software Eng., University of Ulster
 
Freier Eintritt
Freitag, 8. Mai 1998
Bern, Hotel Alfa
Laupenstrasse 15, 3008 Bern
Entrée libre
Vendredi, 8 mai 1998
Berne, Hotel Alfa
Laupenstrasse 15, 3008 Berne



 
Heuristic Search Techniques in Datamining
 
Dr. George D. Smith, University of East Anglia, Norwich, UK
 
Datamining is the application of algorithms to extract patterns from data and is one of the key parts of knowledge discovery in databases (KDD).
 
In this context, datamining can be viewed as an optimisation process in that one is trying to extract the best pattern available from the data, usually in the form of rules. Optimisation algorithms such as linear programming techniques have been used for datamining.  Here we concentrate on the application of heuristic search techniques. A heuristic search technique is one that, although not guaranteeing to find the optimal solution, will find good working solutions in a reasonable time for problems in which exact optimisation techniques may not be readily applicable, or for which such techiques will take too long to find the optimal solution.
 
The presentation will firstly describe the stages of datamining, then give a brief introduction to heuristic techniques including genetic algorithms, simulated annealing and tabu search. It will conclude with a case study on a real-world industrial application.
 


 
Data Mining:  A Statistics and Operational Research Perspective
 
Prof. Sally McClean, Ulster University, Northern Ireland
 
As databases have become larger there has been an accompanying explosion in the potential for Data Mining, or Knowledge Discovery in Databases (KDD). This has involved developments in machine learning, statistics and database theory, as components of large-scale data analysis to extract new knowledge. The main developments which have led to the emergence of Data Mining have been in the increased volume of data now being collected and stored electronically, with an accompanying maturing of Database Technology. Thus, whilst Data Mining research fuses a number of deep academic research areas, it has also proved to be highly relevant to many diverse application areas.

Many statistical methods are being employed as part of Data Mining. In particular: statistical techniques for data cleansing, exploratory data analysis, statistical methods for data selection, statistical analysis methods,  and probability models such as  Bayesian belief nets, evidence theory, and fuzzy systems. Such techniques are being used to automate the discovery of patterns in large and complex databases.

Business and Industry have become major users of Data Mining methods. Such areas involve a wide range of applications such as marketing, fraud and risk analysis, credit scoring and customer profiling. Typically, we are concerned with decision making which requires optimal utilisation of resources. By harnessing such large volumes of data, using advanced methods of data access and management, these Operational Research problems may utilise Data Mining methods to provide useful and optimal solutions.
 



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